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Kotex Commercial (2014)

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Kotex Commercial

Fall 2014
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Plot / Description

This is a super weird commercial for Kotex feminine protection products (i.e. maxi pads), shown in China. Apparently, women and cats are practically one in the same, mostly because of their sensitivity. So, this ad shows a few cats who have had strips of tape stuck to various parts of their bodies. The cats walk funny, because they've got tape stuck to their bodies. What does this have to do with maxi pads? Who knows. Except for the fact that cats and women are sensitive to having sticky objects attached to their bodies.  
"Kotex's Cat video ad by Ogilvy & Mather Advertising Shanghai"

Written Text

Cats are sensitive by nature.  
Women are as sensitive as cats. 
Kotex provides the soft and intimate protection for women. 
Worry free protection that pleases the senses, Kotex.