Description

Me. By Me. is a project with real TK Maxx shoppers being themselves, trying new stuff on and playing with their style. We cast 100s of shoppers in-store and on social media and invited them to show us their style. Seven were chosen to take part in our Autumn campaign. 
 
"Me. By Me. Autumn Winter 2014"

Voiceover, Dialog, Spoken Text, Script, or Lyrics

And action. 
Hi, I'm Ela. 
I'm Sid. 
Robbie. 
Paula. 
Mia. 
Maya. 
Real TK Maxx shoppers layer up this autumn. Thousands of brands for less means thousands of ways to be more me. TK Maxx. Big labels, small prices. 
 
(Lyrics) Oogum oogum boogum boogum  
Boogum now baby  
You're castin' your spell on me 
When you wear your high heeled boots  
With your hip hugger suit 
Ooh ooh 
Oh now mercy, mercy on me

Written Text

451 
Ela (Poland) 
TK Maxx 
175 
Sid UK 
Robbie 
Angelika 
Maya 
Real TK Maxx shoppers layer up this autumn 
1000s of brands for less 
Means 1000s of ways to be more me 
Me. By Me. 
TK Maxx 
Big labels. Small prices. 
Shop TKMaxx.com 
#MeByMe

Pop Culture Connections - Outgoing


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