Plot / Description
Me. By Me. is a project with real TK Maxx shoppers being themselves, trying new stuff on and playing with their style. We cast 100s of shoppers in-store and on social media and invited them to show us their style. Seven were chosen to take part in our Autumn campaign.
"Me. By Me. Autumn Winter 2014"
Voiceover / Dialog / Script / Spoken Word
Hi, I'm Ela.
Real TK Maxx shoppers layer up this autumn. Thousands of brands for less means thousands of ways to be more me. TK Maxx. Big labels, small prices.
(Lyrics) Oogum oogum boogum boogum
Boogum now baby
You're castin' your spell on me
When you wear your high heeled boots
With your hip hugger suit
Oh now mercy, mercy on me
Real TK Maxx shoppers layer up this autumn
1000s of brands for less
Means 1000s of ways to be more me
Me. By Me.
Big labels. Small prices.