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GE, and General Electric Commercial (2014)

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GE, and General Electric Commercial

Fall 2014
Genres: Services
 
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Plot / Description

A boy is born who can talk to machines. And the conversation changes the world. 
 
"The Boy Who Beeps – GE Industrial Internet"

Voiceover

It's gonna be fine, OK? 
17 yards by the three... 
Put it back on the game.  
Running back... 
Hey buddy, we're gonna play a fun game today called Copycat Ralph. Copy me. Ah. 
Do you like being late? 
It's like he talked to the light and the light turns green. 
Wow. 
Actually a star that looks like this. This is what the sun looks like. So, around the sun, uh, around the sun there are 8 planets, one of which is our planet. 
What happened? 
The lights are back on and it has everything to do with a very special young man they are calling The Boy Who Beeps. 
It's working. 
The business world is taking... 
We have to synchonize everything. 
You can talk to machines. 
The opportunity for... 
It looks like we're cleared for landing. 
He speaks the language of mystery. 
Look at the stars. Thank you. 
You're welcome.

Written Text

The Boy Who Beeps 
When you speak the language of industry 
the conversation can change the world. 
GE