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Truth Commercial (2014)

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Truth Commercial

Summer/Fall 2014
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Plot / Description

We might have pissed off a few lawyers with this (, but we just want people to think twice before posting a smoking selfie. Help us #FinishIT at 
"truth - Unpaid Tobacco Spokesperson Response"

Written Text

The Commercial We Just Aired 
Unpaid Tobacco Spokesperson 
Might Have Pissed Off A Few Lawyers 
Because We Showed Pictures Of Their Clients Smoking. 
Like This One. 
And This One. 
And This One. 
To Be Clear, We're Not Against These People. 
We're Fans! 
But, Every Time A Smoking Photo Is Posted 
Big Tobacco Gets Tons Of Free Marketing. 
Think Before You Post A Smoking Selfie.