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Commercial for Miller Lite (2014)

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Commercial for Miller Lite

Fall 2014
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Plot / Description

Miller invented light beer, which led to… 
"Miller Lite | Subliminal"

Voiceover / Dialog / Script / Spoken Word

Miller invented light (lite) beer, the original 96 calorie pilsner and that changed everything. This led to advertising about great taste, which led to farmers letting fresh hops cascade through their fingers. Which led to brewmasters admiring their craft. Which led to hand models reaching for a cold one. Which led to slow motion pours of golden goodness. Which led to super slow motion pours with subliminal messages added in for good measure. Miller Lite. We invented light (lite) beer and subliminal advertising. You're welcome.

Written Text

Miller Lite 
A Fine Pilsner Beer 
96 calories 
The Original And Still The Best 
It's Miller Time