What if there were a way to prevent a leading cause of childhood death, but three out of four of us were doing it wrong? The startling truth is that a car seat can dramatically reduce childhood death and injury from motor vehicle crashes, but 75 percent are still incorrectly installed. Our PSA takes a decidedly humorous look at installing a car seat, but many parents would say it’s not too far off from reality. 
The good news is that community-based programs are making a difference. Buckle Up for Life is a national education program, created in 2004 by Cincinnati Children’s Hospital Medical Center and Toyota, to save children’s lives. Over the last ten years, it has grown to include a network of more than a dozen of the nation’s leading children’s hospitals and has educated more than 17,000 people about the proper use of car seats and seatbelts.  
It’s time we all get it right. #BuckleUpForLife 
"Buckle Up for Life: It’s Time We All Get It Right | Toyota"

Voiceover, Dialog, Spoken Text, Script, or Lyrics

I think it goes around. 
Come on, buddy! 
I'm here for you. 
Oh, it's gonna be great. 
Why is this so hard?! 
Let's go! We gotta get you to practice. 
I read it, look. And it said... 
I can't...

Written Text

75% of car seats are installed incorrectly. 
It's time we all get it right. 
Find The Right Seat 
Learn How To Install 
Get Help In Your Area 
Buckle Up For Life 

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