Plot / Description
What if there were a way to prevent a leading cause of childhood death, but three out of four of us were doing it wrong? The startling truth is that a car seat can dramatically reduce childhood death and injury from motor vehicle crashes, but 75 percent are still incorrectly installed. Our PSA takes a decidedly humorous look at installing a car seat, but many parents would say it’s not too far off from reality.
The good news is that community-based programs are making a difference. Buckle Up for Life is a national education program, created in 2004 by Cincinnati Children’s Hospital Medical Center and Toyota, to save children’s lives. Over the last ten years, it has grown to include a network of more than a dozen of the nation’s leading children’s hospitals and has educated more than 17,000 people about the proper use of car seats and seatbelts.
It’s time we all get it right. #BuckleUpForLife
"Buckle Up for Life: It’s Time We All Get It Right | Toyota"
Voiceover / Dialog / Script / Spoken Word
I think it goes around.
Come on, buddy!
I'm here for you.
Oh, it's gonna be great.
Why is this so hard?!
Let's go! We gotta get you to practice.
I read it, look. And it said...
75% of car seats are installed incorrectly.
It's time we all get it right.
Find The Right Seat
Learn How To Install
Get Help In Your Area
Buckle Up For Life