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Toyota, and BuckleUpForLife.org Commercial (2014)

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Plot / Description

What if there were a way to prevent a leading cause of childhood death, but three out of four of us were doing it wrong? The startling truth is that a car seat can dramatically reduce childhood death and injury from motor vehicle crashes, but 75 percent are still incorrectly installed. Our PSA takes a decidedly humorous look at installing a car seat, but many parents would say it’s not too far off from reality. 
 
The good news is that community-based programs are making a difference. Buckle Up for Life is a national education program, created in 2004 by Cincinnati Children’s Hospital Medical Center and Toyota, to save children’s lives. Over the last ten years, it has grown to include a network of more than a dozen of the nation’s leading children’s hospitals and has educated more than 17,000 people about the proper use of car seats and seatbelts.  
 
It’s time we all get it right. #BuckleUpForLife 
 
"Buckle Up for Life: It’s Time We All Get It Right | Toyota"

Voiceover

I think it goes around. 
Come on, buddy! 
I'm here for you. 
Oh, it's gonna be great. 
Why is this so hard?! 
Let's go! We gotta get you to practice. 
I read it, look. And it said... 
Dad! 
I can't...

Written Text

75% of car seats are installed incorrectly. 
It's time we all get it right. 
Find The Right Seat 
Learn How To Install 
Get Help In Your Area 
BuckleUpForLife.org 
Buckle Up For Life 
Toyota