How do you improve on something that’s such a powerful and yet beautifully simple tool?
How do you take something that has transformed the way we work, learn, create, and share, and make it even better?
You start by making it 18% thinner.
Introducing iPad Air 2
This commercial for the Apple iPad Air 2 starts with a yellow pencil in the middle of an all white background. As the camera closes in on the pencil, a green laser burns away the top portion of the length of the pencil. Once the top has been cut away, a hand reaches behind the now thinner pencil, picking up a new iPad Air 2. The iPad Air 2 is still thin enough to be hidden behind the even smaller pencil.
"iPad Air 2 - Reveal"
iPad Air 2