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President's Choice Commercial (2014 - 2015)

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President's Choice Commercial

Fall/Winter 2014
 
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Plot / Description

"Food is Colourful Enough" 
This ad shows numerous colorful foods including green leafy vegatables, blueberries, eggs, red meat, salmon, grapefruit, chocolate, batter, lemons, cauliflower, potatoes, oil, and spices. It represents the President's Choice brand's promise not to use artificial colours or flavours in their products because real and natural food has enough colour and flavour.

Voiceover

Food is colourful enough. That's why as of now, no President's Choice products will be produced with any artificial flavour or artificial colour. Not one. 
 
(Lyrics) 
Paint my world in color, color 
... just for me 
You paint my world in color 
A thousand shades that I have never ever dreamed

Written Text

Food is colourful enough 
PC 
Crave More 
pc.ca