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Audi Commercial (2014 - 2015)

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Audi Commercial

Fall/Winter 2014
Genres: Vehicles
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Plot / Description

The remarkable Matrix LED technology, available in a number of our models including the Audi A8, anticipates and reacts to what’s ahead in the road. When cornering, the technology brightens or dims some of its 50 high-beam LEDs to shift focus along the curve and guide you around the corner. Not only that, when high-beams are on and traffic approaches, the system intuitively dims individual LEDs to avoid dazzling other drivers. Our video sheds some light on the extraordinarily precise power of Audi’s Matrix Beam technology. 
"Audi Matrix LED technology"

Voiceover / Dialog / Script / Spoken Word

Audi's Matrix Beam technology allows you to drive on full beam for maximum visibility of the road ahead while the lights automatically avoid oncoming drivers. Find out how it works, search "Matrix Beam".

Written Text

Truth in Engineering