Description

"Mercedes E-Class Estate - The Transportable Banner" 
Mercedes wanted to promote their E-Class Estate via bannering. The E-Class Estate is the most spacious in its class. Bannering, however, doesn’t have much space to offer. So how use a not so spacious medium to promote a very spacious car? 
 
Introducing : the Transportable Banner. A banner showing the E-Class Estate, which is suddenly being ripped out of its framework by two guys and transported to the E-Class Estate parked right behind it. Finally the two guys store it nicely in the trunk of the E-Class Estate.

Written Text

The Mercedes E-Class Estate is the most spacious in its class. 
Mercedes wanted to promote the E-Class Estate via bannering. 
This is how we used a not so spacious medium to promote a very spacious car. 
The e 200 BlueTEC Estate

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