Description

"World's Toughest Job - #worldstoughestjob - Official Video" 
Unlimited hours. No breaks. The most important job is also the world's toughest job.

Voiceover, Dialog, Spoken Text, Script, or Lyrics

Just give me one second, sorry. 
Sure. 
Two minutes. Hi, good afternoon. Sorry about that. 
Hi, nice to meet you. 
Nice to meet you as well. 
Have you ever done one of these interviews over the camera before? 
No. 
Let me tell you a little bit about the job to get started with. It's not just a job. It's sort of the most important job. The title that we have going right now is Director of Operations, but it's really kinda so much more than that. Responsibilities and requirements are really quite extensive. First category for the requirements would be mobility. This job requires that you must be able to work standing up most, or really all of the time. Constantly on your feet. Constantly bending over. Constantly exerting yourself. High level of stamina. 
Uh, okay. 
Okay, that's a lot. 
For how many hours? 
135 hours to unlimited hours a week. It's basically 24 hours a day, 7 days a week. 
I'm sure you'll have a chance time to time to sit down here and there. Yeah? 
You mean, like a break? 
Yeah. 
Uh, no. There are no breaks available. 
Is that even legal? 
Oh yeah, of course. 
Okay. 
So like, no lunch? 
You can have lunch, but only when the associate is done eating their lunch. 
Uh, I think that's a little intense. 
No. 
Not possible? 
That's crazy. 
Now this position requires excellent negotiation and interpersonal skills. We're looking for someone who might have a degree in medicine, in finance, and the culinary arts. You must be able to wear several hats. Associate needs constant attention. Sometimes they have to stay up with an associate throughout the night. Being able to work in a chaotic environment. If you had a life, we'd ask you to give that life up. No vacations. In fact, Thanksgiving, Christmas, New Years, and holidays the workload is going to go up. And we demand that with a happy disposition. 
Uh, that's almost cruel. That's almost a sick, twisted joke. 
...when there's time to sleep. 
Oh, no time to sleep. 
Yeah, all-encompassing almost. 
That's exactly right. 
365 days a year. 
Yes. 
No. That's inhumane. 
That's very insane. 
The meaningful connections that you make, and the feeling that you get from helping your associate are immeasurable. Also, let's cover the salary. The position is going to pay absolutely nothing. 
Excuse me? 
No. Nobody would do that for free. 
Yeah. Pro bono. Completely for free. 
What if I told you there's someone who currently holds this position right now. Billions of people, actually. 
Who? 
Moms. 
Yeah. 
Moms. 
That's awesome. 
And they meet every requirement, don't they? 
Oh my God. Moms are the best. 
Yeah, there's no pay, they're 24 hours and always there. 
No I'm thinking about my mom. 
Yeah, and what are you thinking about her? 
I'm thinking about all those nights and everything. 
Thank you so much for everything you do. I know it doesn't seem like I appreciate all of it, but I definitely do. 
So, mom, I'm gonna say thank you for everything that you've done. I love you very much. You've been there through thick and thin. My mom is just awesome. She's just awesome.

Written Text

We created a fake job and posted it online and in newspapers. 
Then we held real interviews. 
Job Posting: Director of Operations 
Director of Operations, aka "Moms" 
This Mother's Day, you might want to make her a card. 
#WorldsToughestJob 
Visit cardstore.com 
American Greetings

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Dates: - May 2015
This Television Commercial refers to Cardstore Commercial

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