"Share Kleenex® Care – Social Experiment"

Have people forgotten how to care?

In an often cold and indifferent world, Kleenex® brand set out to make a difference. We believed that people sometimes need a little nudge to do something that is inherently good. So we conducted a social experiment and captured the results on film. See what happened.

Moving forward, we hope to inspire others to be prepared to share Kleenex® care with someone in need of a little comfort.

Voiceover, Dialog, Spoken Text, Script, or Lyrics

They just gave me this.
One for me and one to share.
Yes! Thank you. You're a lifesaver!
Oh, come on! Seriously?
Oh my gosh! Thank you!
I would love one! Thank you!
There's a part that says "share".
Thank you!

Written Text

In an often cold and indifferent world
it seems like people have forgotten how to care
Kleenex brand set out to change this
We created a special share pack
to see if people would show they care
Then we hired an actor
and this is what happened
It turns out all people need
is a way to show they care
Share Kleenex Care
with someone today
Get started at

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