Description

For young girls, confidence plummets during puberty and many never fully recover. Always is on an epic battle to end that by changing the meaning of the phrase #LikeAGirl from an insult to mean downright amazing things. It’s inspiring to us, knowing that our original film started to change perceptions. But that’s not enough. We need to reach more girls, women, boys and men—to spread the word big time. 
 
Super Bowl XLIX is the perfect platform, allowing us to reach more than 100 million people, and to ask them to join our cause. Together, we can all empower our young girls, and change the meaning of #LikeAGirl to be the ultimate compliment. 
 
Take a stand. Join our movement. Together, let’s make #LikeAGirl mean amazing things. 
 
"Always #LikeAGirl - Super Bowl XLIX"

Voiceover, Dialog, Spoken Text, Script, or Lyrics

Hi, Erin. 
Show me what it looks like to run like a girl. 
My hair. 
Show me what it looks like to fight like a girl. 
Stop. Stop. 
Now throw like a girl. 
Aw. 
So do you think you just insulted your sister? 
No. I mean, yeah. Insulted girls but not my sister.  
My name is Dakota and I'm 10 years old. 
Show me what it looks like to run like a girl. 
Throw like a girl. 
Fight like a girl. 
What does it mean to you when I say, run like a girl? 
It means run fast as you can.

Written Text

What Does It Mean To Do Something "Like A Girl"? 
When Did Doing Something "Like A Girl" Become An Insult? 
Then We Asked Young Girls. 
A Girl's Confidence Plummets During Puberty. 
But It Doesn't Have To. 
Let's Make #LikeAGirl Mean Amazing Things. 
Rewrite The Rules 
Always

Pop Culture Connections - Outgoing

What Television Commercials are referenced by this Television Commercial?

It refers to...
Always Commercial

Always Commercial

Dates: - November 2014
This Television Commercial is referred to by Always Commercial for Super Bowl XL

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