Description

"Slow Knock On Wood - Auto" 
This regional 2015 Super Bowl ad starts with a teen who just crashed his car through someone's fence drove into their pool. The boy starts to slowly knock on a broken piece of the fence. The home owner, dressed only in a swimsuit sitting by the side of the pool, joins in the knocking like a dramatic movie slow clap. Soon the landscaping crew is knocking on a tree and the responding police officer knocks on some wood as well as the slow clap knock speeds up. The concept is that you should make sure you have good home and auto insurance before something bad happens so you don't have to "knock on wood" for good luck while hoping that an accident is covered.

Voiceover, Dialog, Spoken Text, Script, or Lyrics

When the unexpected occurs, don't just hope you're covered. Talk to Farm Bureau Insurance, and stop knocking on wood.

Written Text

Farm Bureau Insurance 
Stop Knocking on Wood 
INFarmBureau.com 
Indiana Farm Bureau Insurance

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