"Truck Guy Focus Group: Sexier – 2015 Colorado | Chevrolet" 
Is a man with a truck sexier than a man without a truck? The all-new 2015 Chevy Colorado says yes, and we couldn’t agree more. 
This 2015 Super Bowl pre-game ad shows Chevy interviewing people about their feelings about "truck guys". They showed them two pictures - one with a man standing next to a Chevrolet Colorado pickup truck, and another with him standing next to a sedan.

Voiceover, Dialog, Spoken Text, Script, or Lyrics

Can a truck change how people feel about a guy? We talked to real people, not actors, to find out. We showed them two pictures of the same guy in the same location. The only difference? The vehicle behind him. 
Which man is sexier? 
Truck. Truck. Truck. Truck. 
That one has way more sex appeal. 
This guy is definitely the guy your mom wants wants you to marry (car), and this is the guy you're goin to run off to - to be with him. 
You know you want a truck. The all-new Chevy Colorado.

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Can a truck change how people feel about a guy? 
Roni Davis 
You know you want a truck 
Motor Trend's 2015 Truck of the Year 
The all-new Chevy Colorado, Motortrend's 2015 Truck of the Year. 
Find new roads.

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