Description

"Truck Guy Focus Group: Rugged – 2015 Colorado | Chevrolet" 
Would a truck guy grow mutton chops or a soul patch? The all-new Chevy Colorado will help you answer that. 
 
This 2015 Super Bowl pre-game commercial shows Chevy interviewing people about their perceptions of a "truck guy" vs. a "car guy" and what kind of facial hair he might have. The thing is, the images they are showing people are actually the same guy - he's just standing in front of a different vehicle. They decide that the truck guy would grow some manly mutton chops while the car guy would probably grow a soul patch. We also learn the truck guy would have a very firm hand shake.

Voiceover, Dialog, Spoken Text, Script, or Lyrics

Can a truck change how people feel about a guy? We talked to real people, not actors. We showed them two pictures of the same guy in the same location. The only difference - the vehicle behind him. 
If this guy could grow facial hair, what would he grow? 
Just a soul patch. 
And the truck guy? 
Motton chops. 
Show me how truck guy would shake my hand. 
Oh! 
You know you want a truck. The all-new Chevy Colorado, Motortrend's 2015 Truck of the Year.

Written Text

Can a truck change how people feel about a guy? 
Welcome 
You know you want a truck. 
The all-new Chevy Colorado, Motortrend's 2015 Truck of the Year. 
Chevrolet 
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