Plot / Description
"Truck Guy Focus Group: Rugged – 2015 Colorado | Chevrolet"
Would a truck guy grow mutton chops or a soul patch? The all-new Chevy Colorado will help you answer that.
This 2015 Super Bowl pre-game commercial shows Chevy interviewing people about their perceptions of a "truck guy" vs. a "car guy" and what kind of facial hair he might have. The thing is, the images they are showing people are actually the same guy - he's just standing in front of a different vehicle. They decide that the truck guy would grow some manly mutton chops while the car guy would probably grow a soul patch. We also learn the truck guy would have a very firm hand shake.
Voiceover / Dialog / Script / Spoken Word
Can a truck change how people feel about a guy? We talked to real people, not actors. We showed them two pictures of the same guy in the same location. The only difference - the vehicle behind him.
If this guy could grow facial hair, what would he grow?
Just a soul patch.
And the truck guy?
Show me how truck guy would shake my hand.
You know you want a truck. The all-new Chevy Colorado, Motortrend's 2015 Truck of the Year.
Can a truck change how people feel about a guy?
You know you want a truck.
The all-new Chevy Colorado, Motortrend's 2015 Truck of the Year.
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