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GEICO Commercial (2015)

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GEICO Commercial

Winter/Spring 2015
Genres: Insurance
 
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Plot / Description

"Scapegoat: It's What You Do - GEICO" 
Camels put up with this all the time. It's what they do. If you want to save money on car insurance, you switch to GEICO. It's what you do. 
 
This pre-game 2015 Super Bowl commercial begins in a factory with alarms going off. Glass jars are breaking and a label machine is spinning out of control. Peanut butter is spraying all over and not getting into the jars. The boss is upset and goes to talk to the employees to find out why everything is falling apart. They point to a goat - the scapegoat - a scapegoat goat. With their recent virility on the web, it happens to be a screaming scape-goat too.

Voiceover / Dialog / Script / Spoken Word

Ohhh! Whoa, whoa, whoa! Who's responsible for this? 
If something goes wrong, you find a scapegoat. 
Rick. 
It's what you do. 
Ahhhh! 
What'd you say? Uh uh. 
Kelly. 
If you want to save fifteen percent or more on car insurance, you switch to Geico. It's what you do. 
Rick, don't walk away from me. 
Ahhhhhhh!

Written Text

Carver Topmitic 
Rudy's Peanut Butter 
Days Since Last Accident: 0 
Scape Goat 

You could save 15% or more. 
Geico 
#ScapegoatGoat