"Make Life a Ride" 
Every moment is a crossroads. Choose a new path every second and never look back. Because everything you discover along the way will be yours forever. And that’s how you make life a ride. 
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Ladies and gentlemen, good morning. It's still early and it's time. To get out. To be impatient. Life is not a highway. It is a road made of intersections, twists, and turns created by nobody else but you. Don't settle. Go. Ride. Find your own path. Is your engine running? Good. Embrace headwind. Feel how it can change direction - just like you can. And here's a promise: Wherever you're going, it won't be boring.

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Make Life a Ride 
BMW - The ultimate riding machine

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