Christmas officially begins as John Lewis launches new Christmas ad 
2nd November 2015: The waiting is finally over and the cultural phenomenon that is the John Lewis Christmas ad launches today. John Lewis of Hungerford that is. 
In this ad, a father and his daughter work together in the kitchen, baking batches of cupcakes. The father works carefully, creating beautifully designed cakes, while the daughter's cake designs are messy and over-the-top. When the mother arrives home, she is handed a cupcake by her daughter. She smiles and accepts the dessert, but as soon as the girl runs out of the room, she makes a face, places the ugly cupcake down and eats one of the beautifully decorated cakes instead. 
"Christmas Master - John Lewis Advert 2015"

Written Text

Imperfection Not Tolerated 
John Lewis of Hungerford 
Beautifully handcrafted kitchens

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