Amazon Prime Air

We're excited about Prime Air — a future delivery system from Amazon designed to safely get packages to customers in 30 minutes or less using small unmanned aerial vehicles, also called drones. Prime Air has great potential to enhance the services we already provide to millions of customers by providing rapid parcel delivery that will also increase the overall safety and efficiency of the transportation system. Putting Prime Air into service will take some time, but we will deploy when we have the regulatory support needed to realize our vision.

Jeremy Clarkson narrates this pre-release advertisement for Amazon Prime Air - Amazon's drone delivery service.

Voiceover, Dialog, Spoken Text, Script, or Lyrics

This is a story from the not too distant future. It's the day of your daughter Millie's big football match, and to be clear, that is the sort of football you play with your feet. Anyway, she is missing a vital piece of equipment. Specifically a size 3 Puma Evopower Firm Ground Soccer Shoe - the left one. And some of it, sadly, is in the family's 3 year old bulldog, Stuart.

So now what? Well, you could yell angrily at the poor thing, but what's the point? Because all it will here is "Blah blah blah, Stuart, blah blah, Stuart, blah." Much better to behave like a rational human being. Find your temper, place your order with Amazon for a pair of Puma Evopower Firm Ground Soccer Shoes and have them delivered in 30 minutes or less. And in a location not to far away a miracle of modern technology is dispatched. It's an Amazon drone, and after rising vertically like a helicopter to nearly 400 feet, this amazing hybrid design assumes a horizontal orientation and becomes a streamlined and fast airplane.

In time there will be a whole family of Amazon drones. Different designs for different environments. This one can fly for 15 miles, and it knows what's happening around it. It uses sense-and-avoid technology to, well, sense and then avoid obstacles on the ground and in the air.

Back at the house, you're getting a message on your tablet to say that your Prime Air delivery is arriving. And it goes back to vertical mode and scans the landing area for potential hazards. This amazing innovation then lowers itself slowly to the ground, drops off the package and flies straight back up to altitude. And moments later you're walking through the door with a brand new pair of Puma Evopower Firm Ground Soccer Shoes, size 3, for Millie, and a chicken flavored Durachew for naughty, naughty Stuart.

And balance is restored to the universe.

Written Text

Amazon Prime Air
Actual Flight Footage - Not Simulated
Flight Data
Speed 56 MPH, Elevation 364 ft, Direction NNW
Time to Delivery
Your package is ready to be delivered. Please make sure your yard is clear. Wait a minute | All Clear | Need Help?
Thank you
Delivery Zone A
Landing Mode
Amazon Prime Air

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