Plot / Description
"2016 Kia Optima Blake Griffin Commercial | PB&J | Official NBA Partner"
Blake Griffin is taking his sandwich game to a whole new level. The Next Generation 2016 Kia Optima is taking its sophisticated interior and improved handling to another level as well. When LA Clippers superstar Blake Griffin reaches peak performance, he’s next-level. Whether he’s making the perfect peanut butter and jelly sandwich or dunking over someone, time seems to slow down. With the new Kia Optima, you too can reach the next level.
This ad shows a man driving a car appear out of nowhere and then start to drive in slow motion. Blake Griffin is there in his pajamas making a peanut butter and jelly sandwich and explains to the man they they are both "in the zone". All around them are skateboarders, soccer players, karate expert, and a jet fighter pilot who are also entering the zone.
Voiceover / Dialog / Script / Spoken Word
Man: How'd I end up here.
Griffin: You're behind the wheel of the next generation Optima. Its sophisticated interior has put you in the zone.
Man: Yeah, that makes sense.
Griffin: Well, I'm making a PB&J.
Man: You got in the zone by making a sandwich?
Griffin: Yeah, but it's textbook. Look at the peanut butter to jelly ratio. There's no crumbs, I didn't get any peanut butter in the jelly jar, or vice versa, and I only used one knife.
Man: That's a nice sandwich.
Griffin: It's perfect.
Next generation Optima
NBA official automotive partner