Description

"Better – Hyundai Super Bowl Commercial | Brand" 
The drive for better. Some people are born with it, making them a little more determined, a little more considerate. Better is what they strive to be. At Hyundai, better is why we do what we do. Better is why we make the cars that we make. Better is the engine that drives us. 
 
This 2016 Super Bowl ad from Hyundai follows the life of an unusual boy. We begin with the day he was born. We see a baby with a small, blue-lighted engine in his chest. We see him as a toddler and then start school. He doodles during school, but he still pays attention and is able to answer the teacher's questions. He gets top scores at the arcade and isn't afraid to ask a girl out in his teens. He studies late in college and almost decides to go home at night when they turn out the lights, but he charges his engine up and stays to study. While out jogging in the rain, he helps an old lady who is having trouble with her umbrella, and later we finally see him at his job. He designs cars for Hyundai. All his co-workers are impressed with his work, and he is also quite happy when he sees the new concept car he designed.

Voiceover, Dialog, Spoken Text, Script, or Lyrics

Teacher: Ben. Ben? 
Ben: Saturn has 62 moons. 
Teacher: That's right. 
Announcer: "Better" is the engine that drives us to do what we do. To make the cars that we make. Hyundai 
 
(Lyrics) 
When I was a boy, I had a dream 
All about the things I'd like to be 
Soon as I was in my bed 
Music played inside my head 
When I was a boy, I had a dream 
And radio waves kept me company 
In those beautiful days when there was no money 
When I was a boy, I had a dream

Written Text

Space Offed IV 
Cowboynaut 
Hyundai

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