"Stella Artois Be Legacy – The History of Sebastian Artois - Be Legacy Stella Artois"
Sebastian Artois, founder of the Artois Brewery, shows the world what it takes to make your mark on history. What do you want to be remembered for? #BeLegacy
This ad features the young founder of Stella Artois in the early 1700s. He sells all his possessions (including his dog) to buy a local brewery that is for sale in his town, but he still doesn't have enough money. He then sells an anachronistic Van Gogh* that's under his bed for all the money he needs. After this he wins the brewery at auction and renames it after his family. After that he is successful and even buys his dog back.
* The painting shown in this ad wasn't painted until 1888
Voiceover, Dialog, Spoken Text, Script, or Lyrics
Inspired by a trueStella Artois story.
I am Sebastian Artois. Brewmaster. Risk-taker.
Wake up, Sebastian!
I sold everything I had to own a brewery. You might have heard its name. So, what do you want to be remembered for?
Stella Artois, be legacy
Lay me up, throw me down
Throw my head, spin around
Think above and think about
Let's do it till we get it right, ah yeah
Gotta leave the money for a job
And baby now I'm about to
Now I'm working every night
Let's do it till we get it right
Do it till we get it right
Inspired by a true Stella Artois Story
Brewery Auction Sale
Who Will Buy The Brewery?
"Sorry old pal..."