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Description

"Stella Artois Be Legacy – The History of Sebastian Artois - Be Legacy Stella Artois" 
Sebastian Artois, founder of the Artois Brewery, shows the world what it takes to make your mark on history. What do you want to be remembered for? #BeLegacy 
 
This ad features the young founder of Stella Artois in the early 1700s. He sells all his possessions (including his dog) to buy a local brewery that is for sale in his town, but he still doesn't have enough money. He then sells an anachronistic Van Gogh* that's under his bed for all the money he needs. After this he wins the brewery at auction and renames it after his family. After that he is successful and even buys his dog back. 
 
* The painting shown in this ad wasn't painted until 1888

Voiceover, Dialog, Spoken Text, Script, or Lyrics

Inspired by a trueStella Artois story. 
 
Brewery closed! 
I am Sebastian Artois. Brewmaster. Risk-taker. 
Wake up, Sebastian! 
I sold everything I had to own a brewery. You might have heard its name. So, what do you want to be remembered for? 
Stella Artois, be legacy 
 
(Lyrics) 
Lay me up, throw me down 
Throw my head, spin around 
Think above and think about 
Let's do it till we get it right, ah yeah 
 
Gotta leave the money for a job 
And baby now I'm about to 
Now I'm working every night 
Let's do it till we get it right 
Do it till we get it right

Written Text

Inspired by a true Stella Artois Story 
Anno 1366 
"What the..." 
Brewery Auction Sale 
Who Will Buy The Brewery? 
"Sorry old pal..." 
Artois Brewery 
Stella Artois 
Be Legacy

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