Description

Samsung is developing a new way to connect parents and preemies through the healing power of sound. "Voices of Life," a Launching People initiative, enables a mother's voice and heartbeat to be transmitted to a baby inside an incubator, which has been shown both to help parents bond with their babies and to enable babies to receive the maternal sounds they need for healthy brain development. 
 
A baby starts to hear sounds in utero around 24 weeks, but for the 15 million premature babies born each year, the nurturing sound of the womb is lost. Research suggests that exposure to a mother’s voice and heartbeat can help a preemie’s brain develop and grow. Launching People, a global campaign by Samsung Electronics Co., Ltd., designed to help consumers unleash their potential and create meaningful change through the use of Samsung technology, initiated this pilot program. Through the "Voice of Life" app and Samsung speaker technology, a mother's voice and heartbeat will be "wombified" for baby's ears (a process which removes high frequencies not present in the womb), and then sent to the incubator at NICU. 
 
"Samsung Voices of Life"

Voiceover, Dialog, Spoken Text, Script, or Lyrics

I think as a mother, not being able to hold your baby when they're first born is one of the hardest things. You feel so helpless. You just want to be with your child. All the machines, alarms, beeps, buzzes, it, it scared me. I can't even imagine how my baby feels.  
When I first came into the NICU, I came as a parent and not as a researcher. I noticed that this environment is so different from the womb. 
Hi, baby. We're thinking of you and hope that you come home soon. Get strong, sunshine. Twinkle twinkle little star. How I wonder what you are. Up above the world so high, like a diamond in the sky.  
Our research suggests this technology's two main advantages. It helps the mothers be there with their babies virtually, even when they can't be there physically. And it helps the babies by providing the maternal sounds they need for healthy brain development.  
Goodnight, baby. I love you.

Written Text

15 million premature babies were born last year. 
That's 15 million babies who lose the nurturing sounds of the womb. 
Premature babies have a higher risk of developing language and attention deficits.  
Dr. Amir Lahav 
Assistant Professor of Pediatrics 
Harvard Medical School 
What if we could change that? 
Samsung introduces 
voices of life 
A way to use a mother's voice & heartbeat to help a preemie's brain develop & grow.  
Captures mother's heartbeat 
Records words, stories, lullabies. 
"Wombifies" sounds for baby's ears. 
Play back sounds in incubator. 
Recording sent! 
So even though 15 million moms have to go home without their babies... 
their voices and hearts are always with the ones they love.  
voices of life 
the healing power of sound. 
Samsung Launching People | #VoicesOfLife 
Samsung

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