In July 2012 Louis Vuitton presented a dedicated digital experience celebrating the inspirational words of Muhammad Ali, with the participation of calligrapher Niels Shoe Meulman and word artist Yasiin Bey (formerly know as Mos Def) at louisvuittonjourneys.com/the-greatest.
"LOUIS VUITTON - Tribute to Muhammad Ali - 'WORD'"
Voiceover, Dialog, Spoken Text, Script, or Lyrics
This is the story of Muhammad Ali, the prettiest fighter that ever will be. He talks a great deal, and brags indeedy, of a muscular punch that's incredibly speedy. The fistic world was dull and weary, but a champ like Liston, things had to be dreary. Then comes someone with color, someone with dash. To get the fight fans running with Cash. This brash young fighter is something to see, and the heavyweight championship is his destiny. Ali fights great, he's got speed and endurance. But if you sign on to fight him, increase your insurance. And he's got a left and he's got a right, and if he hits you once, you'll sleep for the night. As you lay on the mat as the ref counts to ten, you'll pray you never have to fight him again. For I am the man this poem is about. The heavyweight champion, there is no doubt. This I predicted and I knew the score. The champ of the world in '64. When I say three, they go in the third. Don't bet against me, I'm a man of my word. For I am the man this poem is about, the heavyweight champ, there is no doubt. Here I predicted Mr. Liston's dismemberment. Hit him so hard, he wondered where October and November went. When I say two there's never a third. Standing against me is completely absurd. If I tell you a mosquito can pull a plow, don't ask how, hitch him up. I am the greatest. I am greatest. I am the greatest.
Louis Vuitton Presents
Niels Shoe Meulman
The Greatest Words