Join Always in our mission to increase girls' confidence by encouraging girls to Keep Playing #LikeAGirl. How many times have we heard comments like “girls shouldn’t play that sport” or seen girls’ teams playing in half-filled arenas? What impact does this have on girls and their desire to play sports? Today, 7 out of 10 girls feel they don’t belong in sports. And as they’re pressured to conform to societal expectations, it’s no wonder that at puberty girls’ confidence plummets and half quit sports. Yet sports are exactly what help girls stay confident!  
Always wants to keep girls playing, because sports are critical in building confidence. In fact, a recent NHCS study found that women aged 18 to 24 are twice as likely to be confident if they play sports regularly than those who do not play at all! And yet, society is not tackling the silent issue of girls dropping out of sports. Always wants to change that!  
Always is inviting everybody to join in to rewrite the rules and keep girls in sports. For more than three decades, we’ve empowered girls worldwide by educating millions about puberty and their 
cycle, so they can feel confident. So join us in our epic battle to stop the drop in confidence girls experience at puberty by encouraging all girls to Keep Playing #LikeAGirl. 
"Always #LikeAGirl – Keep Playing"

Voiceover, Dialog, Spoken Text, Script, or Lyrics

A lot of boys have told me that I can't play rugby because I'm a girl. 
Actually, I've had a lot of people come up to me saying, aren't you afraid of getting really massive?  
You have to be girly. You have to like certain things. 
They said I should be a shop assistant. 
What would you say to a girl who's thinking of quitting? 
I'd say don't you dare. 
I'd say that a girl can play anything that they want to play.  
Girls could actually play rugby, and they could also be the team captain of the team.  
You are worth it and you deserve to play whatever sport you want to play. So don't let anyone tell you you can't do it.

Written Text

Proud Partner 
At Puberty, Girls' Confidence Plummets. 
And Half Quit Sports. 
always Wants To Keep Girls Playing. 
Because Sports Keep Girls Confident. 
Show The World How You Keep Playing #LikeAGirl 
Rewrite The Rules

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