"MINI USA | U.S. Olympic Games TV Spot | #DefyLabels"
MINI is proud to partner with U. S. Olympians who have defied labels on their #RoadToRio. The athletes who have exceeded expectations and defined themselves. Because they are the ones who truly embody the Olympic spirit.
Boxing - Claressa Shields - Poor
Rugby - Carlin Isles - Foster Kid
Swimming - Cullen Jones - Black
Boxing - Carlos Balderas - Immigrant
Beach Volleyball - Jake Gibb - Cancer patient
Weightlifting - Morghan King - Small
Fencing - Ibtihaj Muhammad - Muslim
Tennis - Serena Williams - Olympian
Voiceover, Dialog, Spoken Text, Script, or Lyrics
Poor. Foster kid. Black. Immigrant. Cancer patient. Small. Muslim. The only label that matters is Olympian
Mini salutes U.S. Olympians who defy labels.