Plot / Description
The Partnership for Drug-Free Kids new TV public service announcement opens with familiar imagery, an egg being cracked open on a cast iron frying pan, as the sound of hot butter sizzles. Then the voiceover says, “This is your brain. This is drugs. This is your brain on drugs. Any questions?” It transitions to a series of kids asking parents questions about substance abuse in rapid succession. “Um yeah, I have questions,” says one teen. “Prescription drugs aren’t as bad as street drugs, right?” says another. “Weed’s legal, isn’t it?” The tension continues building in the spot with each question. “Why is heroin so addictive?” “Dad, did you ever try drugs?” The PSA then closes with a voiceover from Emmy-Award winning actress Allison Janney: “They’re going to ask. Be ready. Go to drugfree.org.”
"Fried Egg 2016"
Voiceover / Dialog / Script / Spoken Word
This is your brain. This is drugs. This is your brain on drugs. Any questions?
Um, yeah. I have questions.
Prescription drugs aren't as bad as street drugs, right?
Weed's legal, isn't it?
Drinking is worse than smoking weed.
Why is heroin so addictive.
Molly just makes you feel happy.
I have questions.
Did you ever try drugs?
They're going to ask. Be ready. Go to drugfree.org. A message from Partnership for Drug-Free Kids
Partnership for Drug-Free Kids
Where families find answers