A TalkTalk family let us install cameras into their home and film them ‘fly-on-the-wall’ style to see just how much being connected matters.  
It turns out it matters much more than we could have ever known. 
"TalkTalk TV ad: Family Matters"

Voiceover, Dialog, Spoken Text, Script, or Lyrics

Elvis, no! 
I'm not being funny. I thought he was a bit clingy anyway to be honest. 
What is that? 
It's a sponge. 
I probably wouldn't eat rats. 
On the floor. Good boy. Oh my God! 
Where is it leaking from? 
I don't know! The base. 
Oh no no!

Written Text

This is 9 Merwick Street. 
And this is the stuff that matters. 
For Everyone. 
TV. Mobile. Broadband.Calls.

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