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GEICO Commercial (2016 - 2017)

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GEICO Commercial

Fall/Winter 2016
Genres: Insurance
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Plot / Description

"Sleeping Beauty: It's What You Do - GEICO" 
What if Prince Charming's kiss never woke Sleeping Beauty? What if Sleeping Beauty was never actually "asleep" at all? This latest 'It's What You Do' campaign commercial turns a classic fairy tale on its head with one of the oldest tricks in the book. 
Voice Over Announcer – Andrew Anthony 
Sleeping Beauty – Annika Noelle 
Prince Charming – James Trevena-Brown 
This ad shows Prince Charming riding up on a white horse to Sleeping Beauty in the middle of the woods. He kisses her and she doesn't wake up. He waits for a little and then leaves, turning one last time thinking she called to him. As soon as she's thinks he's gone she confirms the fact with a squirrel. She presses a button on her remote control to watch a reality show on TVwhile some birds pull back some leaves that were hiding it.

Voiceover / Dialog / Script / Spoken Word

Prince Charming: What? 
Sleeping Beauty: Is he gone? Finally. I thought he's never leave. 
TV: Why are you texting my man at 2am? 
Sleeping Beauty: No... 
Announcer: If you want someone to leave you alone, you pretend like you're sleeping. It's what you do. If you want to save 15% or more on car insurance, you switch to Geico. 
TV: Taking selfies in the kitchen does not make you a model. Okay.

Written Text

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