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Priorities USA Action Commercial (2016 - 2017)

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Priorities USA Action Commercial

Fall/Winter 2016
Genres: Political
 
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Plot / Description

Judy Shepard, mother of Matthew Shepard, speaks of her son's violent and vicious attack in Wyoming in 1998. The hatred that caused her son's death is the same hatred that Donald Trump is putting out in his campaign for President of the United States.  
 
"Hate"

Voiceover

I've seen what can happen as the result of hate. My son, Matt, was murdered in Laramie, Wyoming in 1998. He was befriended by two men in a bar who pretended to be gay. They offered him a ride home and when he was in their car, they robbed him and beat him. They drove Matt out to the prairie and tied him to a split rail fence then beat him some more and left him for dead. In the aftermath of Matt's death, my family saw the best of America in the love and support we were shown. So when I see the hate that Donald Trump has brought to his campaign for president, it terrifies me.  
I'd like to punch him in the face, I'll tell you. 
Oh, I don't know what I said! Ah, I don't remember! 
He's a Mexican. 
I could stand in the middle of Fifth Avenue and shoot somebody and I wouldn't lose... 
Words have an influence. Violence causes pain. Hate can rip us apart. I know what can happen as a result of hate and Donald Trump should never be our President.  
Priorities USA Action is responsible for the content of this advertising.

Written Text

Judy Shepard 
Casper, Wyoming 
Gay student is near death after attack in Wyoming 
Donald Trump 
Unfit To Be President