"Gorilla vs Luggage"
This ad shows a man and woman walking up to the luggage conveyer belt at the airport and putting their suitcases down at the same time. They bags move from the ticket counter and when they get in back, a gorilla grabs them and bangs them on the walls, throws them, jumps on them, and drops them until the man's luggage comes open, but the woman's suitcase (an American Tourister) is heavy duty and doesn't open or break.
Voiceover, Dialog, Spoken Text, Script, or Lyrics
We at American Tourister know that when your suitcase is out of your hands, it's out of your hands. That's why American Tourister suitcases are re-enforced with strong stainless steel frames, and solid locks that won't spring open on contact. Sure, you may pay a little more in the beginning, but it will sure pay in the end. American Tourister - it's not just how good it looks, it's how long it looks good.