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Tequila Herradura Commercial (2016 - 2017)

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Tequila Herradura Commercial

Fall/Winter 2016
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Plot / Description

"Luck is Earned - Anthem" 
Making the world’s best tequila is all about the details. It’s about doing things the right way. Our recipe is equal parts passion, and skill. It’s why we age our tequilas until they’re ready, and not a moment less. And it’s what pushed us to craft the world’s very first Reposado tequila back in 1974. Because here, we believe in creating our own luck, and never leaving anything to chance. That’s the way it should be done. And at Tequila Herradura, it’s the way we’ve been doing it for the past 145 years. 
This ad features an aspiring fashion designer, rapper, a chef, and drummer.

Voiceover / Dialog / Script / Spoken Word

You don't know my yet. It's because I'm still making my name. 
The more time I put in, the sooner my time will come. 
So when I get that break, it won't be a lucky one. 
It'll be the one I made for myself. 
There are no shortcuts to greatness. We've been proving it for 145 years. Tequila Herradura, luck is earned.

Written Text

Casa Herradura (CH) Est. 1870 
Tequila Herradura Original 
Luck is Earned