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Apple Commercial (2016 - 2017)

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Apple Commercial

Fall/Winter 2016
Genres: Electronics
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  • Download on iTunes Buy on - Get the Book: Dinosaurs Before Dark written by Mary Pope Osborne, Sal Murdocca
  • Download on iTunes Buy on - Get the App: Apple

Plot / Description

"Apple – Accessibility – Sady" 
We believe that technology should be accessible to everyone — including Sady Paulson, who uses Switch Control on a Mac to share her thoughts on doing what you love.  
Learn more about our products and built-in accessibility features at 
Woman using motions to use her computer because she cannot type or use a mouse with her hands. 
Man and woman using FaceTime to use sign language 
A man with visual impairment taking a picture with his iPhone using voice-guided commands. 
A woman controlling the blinds using her iPhone and then getting out of bed into her wheelchair. 
A man controlling his hearing aid with an iPhone app 
A boy using an iPad to read him a story.

Voiceover / Dialog / Script / Spoken Word

People think that having a disability is a barrier, but that's not the way I see it. You can catch up with friends. You can capture a moment with your family. And you can start the day bright and early. You can take a trip to somewhere new. You can concentrate on ever word of a story. You can take the long way home. Or edit a film like this one. When technology is designed for everyone, it lets anyone do what they love. Including me. 
One face. Small face. Focus locked. 
Three miles to the summit. 
A bird began to sing. Jack opened his eyes.

Written Text

the way I see it. 
Mary Pope Osbourne & Sal Murdocca 
Dinosaurs Before Dark 
10 Home Before Dark 
A bird began to sing. 
Jack opened his eyes. He was still pointing at the picture of the Frog Creek woods. 
He peeked out the tree house window. Outside he saw the exact same view. 
"We're home," whispered Annie. 
The woods were lit with a golden late-afternoon light. The sun was about to set. 
No time had passed since they'd left. 
"Ja-ack! An-nie!" a voice called from the distance. 
"That's mom," said Annie pinting. 
Jack saw their mother far away. She was standing in front of their house. She looked very tiny. 
"An-nie! Ja-ack!" she called. 
Annie stuck her head out the window and shouted, "Come-ing!" 
Jack still felt dazed. He just stared at Annie. 
"What happened to us?" he asked. 
"We took a trip in a magic tree house," said Annie simply. 
"But it's the same time as when we left," said...