“29” narrated by Kyrie Irving tells the struggles of a championship team starting anew during NBA Tip-off season. That fighting your way to the top and staying there is not easy; not even for last year’s champs. 
"NBA Tip-Off: “29” Ft. Kyrie Irving"

Voiceover, Dialog, Spoken Text, Script, or Lyrics

Winning was a challenge, but repeating would be, too. Because there are 29 teams in our way again, and they've all come back stronger, more determined, more experienced and ready. They won't back down but neither will we. This is why we play.

Written Text

This Is Why We Play

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