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IBM Commercial for Watson (2016 - 2017)

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IBM Commercial for Watson

Fall/Winter 2016
Download on iTunes Buy on
  • Download on iTunes Buy on - Get the Song: Not Easy by Alex Da Kid, Elle King, Wiz Khalifa, and X Ambassadors
  • Download on iTunes Buy on - Get the App: Watson IBM

Plot / Description

Grammy-winning music producer Alex Da Kid paired up with IBM Watson to find inspiration as never before. Together they’ve turned data from music and culture into cognitive music. ‘Not Easy’ is the first release from Alex Da Kid + Watson, featuring X Ambassadors, Elle King and Wiz Khalifa. 
"Alex Da Kid + IBM Watson: A Musical Collaboration"

Voiceover / Dialog / Script / Spoken Word

(Lyrics) We were two dumb kids 
Full of grand ideas 
We knew this would end from the start 
It's not easy 
It's not easy 
It's not easy breaking your heart 
Ooh, ooh ooh 
Ooh ooh ooh

Written Text

"Not Easy" 
A collaboration by 
Alex Da Kid + Watson