Your jaw might drop. You might do a double, no, a triple take. It's an instinctive reaction people have when they see a box of Krispy Kreme. We call it the Krispy Kreme Effect. And it’s never been captured on film UNTIL NOW. See all the reactions at, and tell us what #KrispyKremeEffect a box of hot, fresh Original Glazed® doughnuts has on you! 
"The Effect is REAL"

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A Krispy Kreme Social Experiment 
Hidden Camera 
The Effect Is Real 
The Krispy Kreme Effect 
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