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The Real Cost Commercial (2016 - 2017)

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The Real Cost Commercial

Fall/Winter 2016
 
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Plot / Description

Once upon a time, there was a Big Bad Wolf––but he smoked as a teen, stunting his lungs and ruining his perfect fairy-tale ending. 
 
"The Real Cost Commercial: "Straw City" (:30)"

Voiceover / Dialog / Script / Spoken Word

Smoking as a teen can permanently stunt your lungs, taking the air out of even the biggest and baddest.

Written Text

The Real Cost 
#FailByCigs