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Levi's Commercial for Levi's 501 (2016)

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Levi's Commercial for Levi's 501

Spring 2016
 
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Plot / Description

Levi's® presents The 501® Jean: Stories of an Original, a three-part 
documentary that celebrates the 501® Jean’s influence on popular culture. 
 
"Levi's® presents The 501® Jean: Stories of an Original | Trailer"

Voiceover

Mods and rockers, Beatle freaks, punks and skunks and kooks and geeks. Pretty much sums up Levi's.  
My fantasy was to be a cowboy. Levi's were part of having a cowboy outfit.  
Wearing Levi's was an act of rebellion.  
When rock music kind of came to the fore, it had a lot to do with honesty. I think people saw like wearing denim on stage as kind of a symbol of that.  
If you're rockin' a Harley, of course you're gonna have on a pair of salty old Levi's.  
They attracted the girls. Let's be honest.  
It was and still is the garment of the outlaw. The rock-n-roller, the biker, the punk rocker. 
It's like it's sort of against the law to just be the chick that's just like, happy with wearing jeans and a T-shirt.  
I guess it's very American . We are the people who always head west and make something out of nothing. This item of clothing has transitioned to all those time and found its place.

Written Text

The 501 Jean 
Stories Of An Original 
Levi's 
Mark McNairy, Designer 
Gary Burden, Album Designer 
John Baldesarri, Artist 
Lee Ranaldo, Sonic Youth 
Wil Thomas, Biker/Store Owner 
A 3-Part Documentary 
Henry Rollins, Musician/Author 
Erin Wasson, Model/Designer 
Levi's Vintage Clothing reproduces the evolution of the 501 with Cone Mills White Oak Denim.  
Made in the USA 
Find these historic fits and the rest of the 501 family at levi.com 
Live In Levi's