Levi's® presents The 501® Jean: Stories of an Original, a three-part
documentary that celebrates the 501® Jean’s influence on popular culture.
"Levi's® presents The 501® Jean: Stories of an Original | Trailer"
Voiceover, Dialog, Spoken Text, Script, or Lyrics
Mods and rockers, Beatle freaks, punks and skunks and kooks and geeks. Pretty much sums up Levi's.
My fantasy was to be a cowboy. Levi's were part of having a cowboy outfit.
Wearing Levi's was an act of rebellion.
When rock music kind of came to the fore, it had a lot to do with honesty. I think people saw like wearing denim on stage as kind of a symbol of that.
If you're rockin' a Harley, of course you're gonna have on a pair of salty old Levi's.
They attracted the girls. Let's be honest.
It was and still is the garment of the outlaw. The rock-n-roller, the biker, the punk rocker.
It's like it's sort of against the law to just be the chick that's just like, happy with wearing jeans and a T-shirt.
I guess it's very American . We are the people who always head west and make something out of nothing. This item of clothing has transitioned to all those time and found its place.
The 501 Jean
Stories Of An Original
Mark McNairy, Designer
Gary Burden, Album Designer
John Baldesarri, Artist
Lee Ranaldo, Sonic Youth
Wil Thomas, Biker/Store Owner
A 3-Part Documentary
Henry Rollins, Musician/Author
Erin Wasson, Model/Designer
Levi's Vintage Clothing reproduces the evolution of the 501 with Cone Mills White Oak Denim.
Made in the USA
Find these historic fits and the rest of the 501 family at levi.com
Live In Levi's