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Nike Commercial (2010)

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Nike Commercial

Winter/Spring 2010
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Plot / Description

Destiny - Force Fate 
This Canadian commercial shows their Olympic athelets (mostly hockey) training for the 2010 Olympics and talking about how it is not destiny that makes them great - it is hard work. Toward the end, they show wolves out on the ice.


Don't talk to me about destiny. 
Destiny doesn't run a 5K before every practice. 
I don't really like destiny. 
Destiny doesn't push this hard. 
Destiny's never driven two hours to practice. 
I bet destiny can't do this. 
Destiny doesn't get back up again, and again, and again. 
By the way, that wasn't luck. 
I bet you destiny's not doing this. 
Destiny makes excuses. 
Destiny doesn't remember. 
With 5 seconds left, destiny panics. 
Destiny doesn't decide if we win - we do. (We do. We do. We do.) 
We do.

Written Text

1972 (Canadian Flag Olympic pin) 
Force Fate.