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GoPro Commercial (2016 - 2017)

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GoPro Commercial

Fall/Winter 2016
Genres: Electronics
 
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Plot / Description

"GoPro: Capture Different - TV Commercial" 
GoPro isn’t about recording, observing or standing on the sidelines. GoPro is about living. So don’t stop what you’re doing, to capture what you’re doing. Be in the moment and tell your story. #CaptureDifferent 
 
This ad shows people at beautiful locations all holding their phones up and taking pictures and videos instead of enjoying themselves. We see people in a national park in the American West just standing with their phones in front of their faces. People on the side taking video while other people jump off rocks into water with a waterfall in the background. Then there's a father filming his daughter going down a big slide. 
 
We then switch to people who have GoPros and are able to be in on the action while still capturing everything. A mom goes down the slide with her girl. People jump off the rocks into the water with their camera. Running with sparklers, sledding, doing a color run, and more. Then a woman taking in beautiful view at sunset uses a voice command to tell the GoPro to "start recording"

Voiceover / Dialog / Script / Spoken Word

Is this being in the moment? 
Is this hanging out? 
And is this really playing with your kid? 
Don't stop what you're doing to capture what you're doing. Keep running, keep playing, dancing, just keep doing. 
GoPro, start recording.

Written Text

The Color Run 
Capture Different 
GoPro 
gopro.com