Description

"2017 Ford Go Further | Ford" 
There’s a voice inside all of us that says, ‘Go Further’, and that is when things start moving. From innovation to realization, people are at the heart of everything we do at Ford. We go further so you can. 
 
This 2017 Super Bowl LI ad, narrated by Bryan Cranston, features people who are "stuck" in a variety of circumstances.  
 
* Man stuck on ski lift 
* Little girl's kite stuck in a tree 
* Man stuck on a roof after his ladder falls 
* Man stranded in the middle of a lake after the pull string on his motor breaks 
* Boy's basketball wedged between the backboard and the basketball hoop 
* Wrestler unable to move because his opponent is holding him down 
* Surfer stuck in his wetsuit 
* Little boy unable to get his shirt off and over his head 
* A woman unable to reach the zipper on the back of her dress 
* A car stuck in a snow drift and no one stops to help 
* A man locked out of his house because he can't find his keys 
* Kids stuck upside-down while climbing a chain link fence, then stuck in the doggie door as he tries to get in 
* Cat with a box on it's head 
* People trapped in a traffic jam 
* A small child unable to get up from a tipped-over Big Wheel 
 
Then... we see how all these people break free - some of them with the help of a Ford (of course). 
* An F-150 tows the car out of the snow bank 
* The basketball is knocked loose 
* The person stuck in traffic gets the help of their navigation system to find another route 
* The kite comes loose 
 
Other ways Ford helps you move freely include: 
* Bike sharing 
* Ride sharing 
* Electric cars 
* Self-driving / self-parking cars

Voiceover, Dialog, Spoken Text, Script, or Lyrics

Mom! 
No one likes being stuck. That's why Ford is developing new ways to help you move through life faster, easier, better. Today and tomorrow, we're going further so you can. 
 
(Lyrics) 
I wish I knew how it would feel to be free 
I wish I could break all the chains holding me 
I wish I could say all the things that I should say 
Say 'em loud, say 'em clear 
For the whole round world to hear 
 
Well I wish I could be like a bird in the sky 
 
Then I'd sing 'cause I know, yea 
Then I'd sing 'cause I know  
Oh I know how it feels to be free 
How it feels to be free

Written Text

Ford 
Ford GoBike, Ford Go Bike 
FordPass, Ford Pass 
Ride sharing, Electric vehicles, bike sharing, self-driving cars 
Ford 
Go Further

Pop Culture Connections - Outgoing


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