At Popisms.com, we show you how pop culture (TV, movies, books, ads) is connected to other pop culture. For example, what song is in that Olympics commercial or TV episode? What book is that character reading? What music is another song sampling? We answer these questions and many more.

Rolex Commercial (2017)

Home > Explore > TV/Films > Television Commercials > Rolex Commercial

Buy Related Products Now

Rolex Commercial

Winter/Spring 2017
 
  • Download on iTunes Buy on Amazon.com - Get the App: Rolex

Plot / Description

For James Cameron, his Rolex has always been a symbol of the enduring quest to discover the unknown; after accompanying him on countless expeditions over the last 20 years, it has now found its new home deep in the Amazon. 
 
"Every Rolex Tells A Story - James Cameron"

Voiceover

As a kid, I would go to movies that would blow my mind, that would amaze me, that would take me to another world. When I decided to be a filmmaker, I wanted to give other people that feeling that I had. I wrote 'Avatar' in 1995 based on ideas that I had when I was in college, at the age of 19. I realize that the success of 'Avatar' created a big responsibility for me. So I felt I needed to get involved, and essentially become an activist on behalf of indigenous rights.  
 
I was deep in the Amazon, up the Xingu River with the Kayapo people, and I had made friends with the Chief of that Tribe, a man named Ropni. He gave me some great gifts. Things that had great meaning to him. So I thought, what do I have that has that kind of value, that I could give him? And I couldn't think of anything, except my watch that had been with me for 20 years, and had been through all my experiences.  
 
It was a Submariner, and it was like this one, and I wore it for 20 years. You know, everywhere I went, everything I did. 33 dives to the Titanic, making all the films that I made during that period of time. I was wearing the watch the first time I saw Titanic, for real, through the porthole of a submersible two and a half miles down, and I was wearing the same watch in my black tie when I went up on the stage to get the Oscar for directing 'Titanic'. And it was equally appropriate in both places.  
 
This is a watch that I bought as a replacement for the one that I gave to Ropni. When I look at my watch, I see all the places it's been in my mind. It's the one constant companion. People come and go. The watch is always there.

Written Text

Every Rolex Tells A Story 
James Cameron