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Rolex Commercial (2017)

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Rolex Commercial

Spring/Summer 2017
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Plot / Description

For James Cameron, his Rolex has always been a symbol of the enduring quest to discover the unknown; after accompanying him on countless expeditions over the last 20 years, it has now found its new home deep in the Amazon. "Every Rolex Tells A Story - James Cameron"

Voiceover / Dialog / Script / Spoken Word

As a kid, I would go to movies that would blow my mind, that would amaze me, that would take me to another world. When I decided to be a filmmaker, I wanted to give other people that feeling that I had. I wrote 'Avatar' in 1995 based on ideas that I had when I was in college, at the age of 19. I realize that the success of 'Avatar' created a big responsibility for me. So I felt I needed to get involved, and essentially become an activist on behalf of indigenous rights. I was deep in the Amazon, up the Xingu River with the Kayapo people, and I had made friends with the Chief of that Tribe, a man named Ropni. He gave me some great gifts. Things that had great meaning to him. So I thought, what do I have that has that kind of value, that I could give him? And I couldn't think of anything, except my watch that had been with me for 20 years, and had been through all my experiences. It was a Submariner, and it was like this one, and I wore it for 20 years. You know, everywhere I went, everything I did. 33 dives to the Titanic, making all the films that I made during that period of time. I was wearing the watch the first time I saw Titanic, for real, through the porthole of a submersible two and a half miles down, and I was wearing the same watch in my black tie when I went up on the stage to get the Oscar for directing 'Titanic'. And it was equally appropriate in both places. This is a watch that I bought as a replacement for the one that I gave to Ropni. When I look at my watch, I see all the places it's been in my mind. It's the one constant companion. People come and go. The watch is always there.

Written Text

Every Rolex Tells A Story James Cameron