The commercial starts out with an extreme closeup of a Michelob Ultra beer bottle. It then shows a man getting out of bed in the morning. As the show him pouring himself a bowl of cereal, we see that it is cyclist, Lance Armstrong. Instead of milk, he pours Michelob Ultra on his Fruit Loops. He then goes out for a jog up a mountain/hill, and later we see him riding his bike. After his workout we can see him at a bar relaxing and having another Michelob Ultra (because it's low in carbs and calories).

Voiceover, Dialog, Spoken Text, Script, or Lyrics

Woo Hoo! 
They rise and shine, even when the sun hasn't. They treat themselves well, on occasion, even indulge. They don't run errands, they *run* errands. They don't see mountains, only little bumps. They know how to kick in, and kick back. That's the ultra life. Michelob Ultra: 95 calories, 2.5 carbs, and exceptionally smooth taste. It's the superior light beer perfectly balanced for the ultra life.

Written Text

Michelob Ultra 
95 calories 
2.6 g carbs

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