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The New York Times Commercial (2017)

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The New York Times Commercial

Spring/Summer 2017
 
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Plot / Description

Discover the hard work needed to report the facts in the latest video series from The New York Times marketing team. All photos in this video were taken by Bryan Denton while he was covering Iraqi counterterrorism forces for The New York Times in Bartella, Iraq, in 2016. The video is directed by Darren Aronofsky. 
 
"TV Commercial | The Truth Is Hard To Find – Bryan Denton | The New York Times"

Voiceover

We spent almost the entirety of the next 10 hours under fire.. You know, our vehicle got progressively less driveable. Everybody was very focused, looking out the window. Being outside of a vehicle is suicide. I heard somebody scream in Arabic, "sayarat mufakhkhakha" which means booby-trapped car. I felt the explosion directly in front of me. I thought a lot about the person in that car. I wish I could have talked to him to understand who he was. Trying to imagine that without anger or disgust is part of our job as journalists, too.  
 
I'm Bryan Denton, photojournalist for The New York Times.

Written Text

Bartella, Iraq 
OCT. 26, 2016 
The New York Times 
ISIS Sent Four Car Bombs. 
The Last One Hit Me. 
Mr. Denton, a photographer for The New York Times, was with Iraqi counterterrorism forces as they began pushing toward Mosul last week.  
Barella, Iraq - Our convoy had already been targeted by suicide car bombs three times.  
By Bryan Denton 
October 26, 2016 
The truth is hard. 
The truth is hard to find.  
The truth is worth pursuing.  
The New York Times