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The New York Times Commercial (2017)

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The New York Times Commercial

Summer/Fall 2017
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Plot / Description

Discover the hard work needed to report the facts in the latest video series from The New York Times marketing team. All photos in this video were taken by Tyler Hicks while he was covering the refugee crisis for The New York Times in Lesbos, Greece, in 2015. The video is directed by Darren Aronofsky. "TV Commercial | The Truth Is Hard To Find – Tyler Hicks | The New York Times"

Voiceover / Dialog / Script / Spoken Word

I see fear. I see desperation. But I also see hope. Thousands of people arriving every day. Just think about how bad it must be in their country that they would take their families, their children, put them on a raft that barely floats, risking their lives, to find a place to live and find a place to be accepted. When you find it, you recognize it. And that's when you really start pressing the shutter. I feel it's important to take photographs that are gonna make a difference. I'm Tyler Hicks, photojournalist for The New York Times.

Written Text

Lesbos, Greece OCT. 7, 2016 The New York Times Waves of Young Syrian Men Bring Hope, and a Test, to Europe Migrants landed on Lesbos from Turkey this month after battling rough seas. Aid groups say the chaotic nature of human traffic has left them without a full picture of the people reaching Europe. Tyler Hicks/The New York Times By Ben Hubbard October 7, 2016 The truth is hard. The truth is hard to find. The truth is worth pursuing. The New York Times