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Heineken Commercial (2017)

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Heineken Commercial

Spring/Summer 2017
 
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Plot / Description

Heineken presents ‘Worlds Apart’ An Experiment. 
Can two strangers with opposing views prove that there’s more that unites than divides us? #OpenYourWorld 
 
"Heineken | Worlds Apart | #OpenYourWorld"

Voiceover

I would describe my political views as the new right.  
I would say that I am left.  
Feminism today is man hating.  
I would describe myself as a feminist, 100%.  
I don't believe that climate change exists.  
We are not taking enough action on climate change.  
I think it's about time these people got off their high horses and start looking for credible problems that actually exist.  
It's absolutely critical that trans people have their own voice.  
That's not right, you can't, you know, you're a man be a man, or you're a female, be a female.  
Women do need to remember that we need you to have our children.  
Could I be friends with someone that says a woman's place is in the home? Um... 
Right, OK, well, I'm an expert at flat packs. If you have any trouble just watch me.  
It looks like I've got your instructions here.  
I think so.  
Let me help you. It's just that bit there.  
Describe what it is like to be you in 5 adjectives.  
OK, frustrating.  
Dedicated. 
Opinionated.  
Lucky.  
Ambitious.  
Offensive.  
Solemn. I have ups and downs.  
Strong. 
I want to say attacked, misunderstood.  
Name three things you and I have in common.  
We're both male, we're both confident, and we're both loudly spoken.  
We know each other better than people who've known each other for 10 minutes should.  
You seem quite ambitious and positive, and you've got this really, um, you've got a glow. Do you know what I'm saying, your aura is pretty cool. 
I'm sensing, are you former military or something? 
People have said that but there is no history. So are you then? 
Ex. 
Ex-military? 
Um, yeah. 
If you're ex-military, then I'm very proud of you already.  
I grew up in a bit of a rough state. I've experienced homelessness, I've known what it's like to have absolutely nothing.  
Yeah. 
So yeah, I'm definitely most grateful just, just for life. 
We've only just met, but I think you're the sort of person that would listen to me, and we'd have a discussion rather than argue. 
Yeah, you're good to hang out with, man.  
Let's go. 
Mind your hand.  
Goodness sake! 
You alright, mate? 
I'm fitter than I look.  
Perfecto. 
Ah, yeah. 
There you go. 
Basically, I think we just built a bar.  
Yeah. 
OK. 
Here you are.  
Each to take a bottle and place it on its corresponding markings on the bar.  
Attention. Please now stand to watch a short film.  
Feminism today is definitely an excuse for misandry, man-hating.  
If somebody said to me that climate change is destroying the world, then I'd say that is total piffle.  
So transgender, it is very odd. We're not set up to understand or see things like that.  
I am a daughter, a wife. I am...transgender.  
I feel like the battle for feminism definitely isn't done. The fight is never going to be over if I am honest with you.  
You now have a choice. You may go or you can stay and discuss your differences over a beer.  
I'm only joking.  
You had me for a second there.  
Well I'm having a drink.  
I'm having a drink.  
Yeah.  
I would discuss. 
Beer.  
Yeah, beer and discuss.  
Cheers. 
At the end of the day, mate, I've enjoyed working with you.  
And you know, even if you wanted to convince people about your point, the productive thing to do would be to sit down, have a beer.  
To engage! To engage! 
I've been brought up in a way that everything is black and white, but life isn't black and white.  
Yeah, I'm just me.  
Yeah. 
Smash the patriarchy. 
I'll give you my mobile number and you give me yours and we'll keep in touch. I'd have to tell my girlfriend that I'll be texting another girl. She might be a bit upset with that, but I'll have to get around that one.  
Well, I'll have to tell my girl that she'll have to lump it.

Written Text

'Worlds Apart' 
An Experiment 
Two Strangers Divided By Their Beliefs 
Meet For The First Time 
Each Knows Nothing About The Other 
Or What This Experiment Involves 
Is There More That Unites Us Than Divides Us? 
1. The Ice Breaker 
2. Q&A 
3. Bridge Building 
4. The Decision 
open your mind 
Heineken 
open your world