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Pampers is proud to launch our smallest nappy ever, specially designed with neo natal (NICU) nurses to meet the specific needs of the smallest premature babies. Learn more about premature baby care: 
As part of the Pampers #PowerOfBabies campaign, we've partnered with Bliss (, the UK’s leading charity for babies born premature, to help support these little fighters and their families. Together, we'll celebrate all the babies, especially the ones in neonatal units, and those who care for them. We want to get the nappies to all the little fighters that need them, so will be donating three million to neonatal units in the UK & Ireland. 
Starting today, we are inviting everyone to celebrate the amazing fighting spirit that premature babies show every day by sharing pictures of your children with a raised fist on social media. For every photo shared using #PowerOfBabies Pampers will donate £1 to Bliss. 
"Pampers Preemie Protection ‘little fighters’ #PowerOfBabies | Nappies for Premature Babies"

Voiceover, Dialog, Spoken Text, Script, or Lyrics

(Lyrics) I'm comin' home, I'm comin' home 
Tell the world I'm comin' home 
Let the rain wash away 
All the pain of yesterday 
I know my kingdom awaits 
And no matter what it takes 
I'm comin' home, I'm comin' home 
Tell the world I'm comin'

Written Text

Every day is a fight when you arrive early 
and we're proud to be in your corner 
Designed for even the smallest babies. 

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